Mitch Toews said...


Here is a new brochure we are launching Feb 11 in Portland and Feb 19-20 at Buildex Vancouver, BC*. This trendspotting piece reflects the shift by several, major door OEMs in North America towards Mid-Century Modern (MCM) designs and Modern decor. (Therma-Tru Doors, Simpson Door Company and Lynden Door)

We have collected interior and exterior doors that appeal to "MCMer's, nice modernists & the retro tribe" and we are seeing strong demand across all markets. Observers suggest that the MCM trend may eventually rival Craftsman as a design vernacular, because it has the same prerequisite broad appeal and a large base of existing homes for remodeling + restoration. Indeed, most cities in Canada and the USA have Mid-Century neighborhoods and we have also seen many new multi-family projects take on strong Mid2Mod influence.

Brightly colored entries, unusual or iconic use of glass lites, and European flush veneer door looks are some of the hallmarks of Mid2Mod.

We will launch a Mid2Mod Pinterest board on Feb 11 and follow that with a Houzz Ideabook, soon after.

Contact Ron West at our Alliance Door Products branch in CALGARY for info on where to purchses Mid2Mod doors in your area. 403.265.7194


Mitchell Toews
Business Development
Lynden Door | Alliance Door Products
1 - 2076 Townline Road
Abbotsford, BC, Canada V2T 6E5
Mobile 604.613.7655
Toll-free 888.850.8862
Office 604.850.8862

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